September - October 2002
The 411 - News You Can Use About Broward Schools
Broward County Public Schools





Community Relation Corner

Tips to
Develop Positive Relationships With Parents

We often think we are doing a great job of communicating if we "get the information out there" - but communication needs to be two-way, or it’s not communication. Parents are among our most important customers. When parents and educators communicate effectively, positive relationships develop, problems are more easily solved and students make greater progress. Communication between home and school should be regular, two-way and meaningful.

Listed below are some tips for establishing and maintaining effective two-way communication and positive relationships with parents:

1. Establish an open-door policy and mean it
2. Be pro-active in addressing concerns (you need to anticipate concerns whenever possible to stay on top of potential issues)
3. Ask the school secretary and guidance counselor to keep track of frequently asked questions/comments from parents and address those items in your newsletter or at school meetings
4. Use E-mail and voice-mail effectively to facilitate two-way communication (return messages promptly, even if it is only to say you are gathering information and will get back to them)
5. Teachers and other staff members should try to communicate positive news about students to parents using notes, phone calls, home visits or casual meetings.
6. Publish a school calendar of key dates that parents need to know; the calendar could feature student photos or artwork
7. Create a welcome sign in every language spoken by students and parents at your school
8. Arrange to have the school programs videotaped and make the tape available in the school library (with busy schedules, sometimes
parents can’t attend a school event or program)
9. Establish - through a student or PTA group - a welcome wagon for parents new to the school
10. Share annual reports of school performance and program information with parents at an open meeting to review current progress and solicit input for future goals
11. Make your Web site two-way - provide an avenue for feedback
12. If you want parent input, schedule meetings at times convenient for working parents; low-income parents may need childcare or transportation in order to attend

Some parents will never come to school, no matter what you try. Experts say if you can get a third of a school’s parents involved, you can begin to make significant improvement in student achievement. Keep in mind: what looks like apathy on the part of parents, may be exhaustion. They can still help by simply being supportive at home.
District’s Web site Boasts New Look, New Features

If you haven’t surfed the District’s Web site, you might want to take a peek at what we’ve been up to.

Our site - (www.browardschools.com) - has undergone a total redesign to make it more user-friendly and provide even more information than before. We receive about 1.2 million "hits" each month from all over the world, including Saudi Arabia, New Zealand and Great Britain. Over the past few years, the Web site has been honored for its design and purpose, winning a Bronze Anvil Award from the Public Relations Society of America and a 2001/02 Golden Web Award from the International Association of Webmasters and Designers.

While we’re proud of how far our Web site has come since its early days, we’re not resting on our laurels. That’s why we’ve recently updated it and enhanced its features. The "new and improved" site contains a wealth of information, including: school addresses, telephone numbers, photographs and links to school Web sites (if applicable); school-by-school grades, lunch menus and the yearly school calendar; standardized test scores; district reports; construction projects; and employment opportunities.

Along with a new design, the site has debuted a few new features. "BCPS NetTV" features video highlights of events taking place around the District. "The Reporter’s Notebook" was designed with reporters in mind, providing access to frequently requested information, a B-Roll video catalog, and a photo gallery showcasing various generic video footage and still photographs are on the way. And, "The History of Broward County Public Schools" - created with the assistance of the Broward County Historical Commission - provides a general overview of public education through the years in Broward County as well as a complete timeline, photographs and listing of every Broward School Board.

The District’s Web site has emerged as a vital communication tool and we’ll continue to look for ways to ensure it provides valuable information to our community - both locally and globally.

Browardschools.com


Inside This Issue:
Broward County Athletic Association Home
Superintendent's Message
Mission Statement
Employee Profile
High School Sports
Finders Keepers?
School Construction
Wellness Corner
Around the District
The School Board in Action
Community Relations Corner


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