District Honored for
Hurricane Communications
The Broward County Public School system was recently awarded the NTI Award of Honor in Hurricane Communications – Grace Under Fire, in recognition of it’s admirable performance during and after Hurricanes Katrina and Wilma.
The District received special recognition for providing the leadership and communication necessary to effectively lead its staff, students, parents and
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| Robin Richard, President of Notification Technologies, Inc. (NTI)): Merrie Meyers-Kershaw: and Superintendent Dr. Frank Till |
communities through devastating weather-related crises. The award is presented through a partnership between the American Association of School Administrators (AASA), National School Public Relations Association (NSPRA) and The NTI Group (a leader in time-based mass notification delivery and maker of the NTI Connect-ED school-to-parent communication service).
Six finalists were chosen by a committee appointed by NSPRA based on criteria that included:
• preparation through
existing crisis and
emergency plans;
• use of innovative
communication strategies;
• collaborative approach working with community agencies;
• extraordinary leadership capabilities at a time of crisis;
• ongoing communication with impacted families and staff; and
• the results of effective communication techniques.
Superintendent Frank Till accepted the award on behalf of the District at a ceremony held in conjunction with the annual AASA conference held in San Diego. The award included a $10,000 endowment to be dispersed at the discretion of the District to a student or group of students who plan to major in communications in college.
Bit of History
Records show that the first 16mm film to be housed in the District’s Film Library was purchased in 1947. The Film Library and the rest of the what was then called the Instructional Materials Department was located in one of the former Army barracks at Sailboat Bend in Fort Lauderdale. Most District departments were located at Sailboat Bend at the time. It was a national trend to have films and other materials distributed from a central location rather than housed at schools. By the early 1960s, school buses were being used to circulate the approximately 500 films housed in the Film Library. By 1977, the collection had grown to nearly 10,000 films and slides that were used by the District’s 116 schools.
As technology advanced, videotapes, videodiscs and models were added to the Film Library’s collection and the library’s name was changed to the Media Resource Center. Over the years, it became increasingly more practical for schools to house their own collections, so in June, 2005 the center closed its doors after more than 40 years of service.
Learn more about the history of Broward County Public Schools at
(
www.browardschools.com/history).