Public Relations &
Governmental Affairs Department

MEDIA RELATIONS MADE EASY TABLE OF CONTENTS
Media Relations	1
The Media - Why Do We Need Them?	2
Internal & External Audiences	3
What is News?	4
Who Should Work With The Media?	5
School Initiated Media Contact	6
Handling Routine* Media Requests	7
Working With Media on Controversial & Crisis Situations	8
A Crisis Arises - Now What?	9
The Press Release	10
The Press Release: How To	11
Sample Press Release #1	12
Sample Press Release #2	13
Potential Pitfalls - Look Out Below!	14
Quick Tips	15
Media Contacts	16